Ace the Fit, if done irl, would be Aritzia’s seasonal campaign that blends elevated fashion with playful personalization through a collectible deck of 52 digital and physical cards. Each card represents a wardrobe staple or fashion archetype from Aritzia’s core brands;

Wilfred, Babaton, TNA, and Sunday Best

inviting customers to pull their hand, style their fit, and play with their look.